While reversible garments run a bit more at retail, the value is ofter perceived by the customer in the sense , he will be getting 2 garments for the price of one. But there are other benefits, one being that the garment will feel of better thicker quality, this is something that customers today responded to in a very big way. Todays customer buys by the pound , and the thicker more luxurious the garment feels, the more likely the sale.
